This blog is the second in the series, Are We Really Choosing to Be Great?
Last week, I started a new series to evaluate us as individuals, as CPA firms and as a profession on our urgency to transform how we work and live. In his book Great by Choice, Jim Collins identified three attributes present in high-performing companies—companies that performed at least 10 times better than their peers. The first attribute, which was discussed in last week’s blog, was FANATIC DISCIPLINE—the uncommon discipline to focus on what you are great at and to avoid distractions.
The second common attribute that Collins discovered in his research of high-performing companies was EMPIRICAL CREATIVITY. Empirical creativity is a blend of creativity and discipline. This might be best described as companies that destroyed the “box” (status quo) based on continual experiments and observations. They make bold, creative moves from a sound empirical base. These companies constantly tried new things and changed course based on findings, mistakes, results and observations. They took risks to experiment, creating cultures of learning from mistakes.
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