beBetter 

You may have read my blog, Why Do We Ignore Good Advice?, where I shared about my mom’s wisdom and how it usually turned out that she, in fact, did know best. 

Recently, I served on a panel discussing sponsorship and advocacy at the AICPA Women’s Global Leadership Summit.  In this blog, I will share some of what I shared with the women (and a few brave men) who attended this exciting, informative and motivating meeting. 

This blog is the second in a four part series on how we can lead in public accounting to take advantage of some hard trends

Blogging and still singing Bob Dylan’s “The Times They Are A-Changin’”, you might remember the line “You better start swimmin' or you'll sink like a stone.” With most CPA firms having a large percentage of their revenues tied to the value of billable time, we might be sinking to the bottom holding on to this time clock if we don’t anticipate some of the changes ahead. 

This blog is the first in a four part series on how we can lead in public accounting to take advantage of some hard trends.

As I prepared my outline for this blog on life in public accounting, I am reminded of the Bob Dylan song “The Times They Are A-Changin'.” Today, in the world of public accounting, we are in the middle of a robust, free-agency market for talent like we’ve never seen before. This free agency market is “A-Changin'” because millennials are exercising their choices for a career and they routinely find public accounting not meeting expectations. We are not actually changing how we work, despite the proliferation of adopted new policies promoting millennial values. And we haven’t given any thought yet to generation Z desires as they start entering the workforce in the fall of 2016. Simply, in the trenches, we are losing the culture war.