How Ikea Thought Outside the Box
If you’ve never shopped at Ikea yourself, chances are that you know someone who has. And you’ve likely heard a horror story about attempting to assemble one of the furniture giant’s shipped-flat products. (If you still don’t know what I’m talking about, search the Internet for “Ikea assembly horror stories” and you’ll quickly get up to speed on the tragi-comic experiences that so many customers have shared.) Ikea has heard plenty of these stories, too, and a recent strategic move by the company shows that they have listened and adapted.
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